SEO stands for search engine optimization and if you have a website that is selling services, then this is what you want for your website. You want your website to appear at the top of engine results pages whenever someone types in a specific keyword, SEO web site promotions can help you get there. Studies prove that being at the top of search engine pages get a much better return on their investment compared to traditional forms of advertising. It is said by others that SEO web site promotion is the only “fool proof method’ to guaranteed the top 10 placement on the page. Search engines use two types of listings, those that are paid for, usually by sponsored links, the other is organic. Organic search engines listings are those that appear down the middle of the page. Spider-driven search engines such as Google, Yahoo and MSN use “robots or crawlers” to score websites across the Internet. Robots will spider or crawl over each site and keep a tally of pages based on how pertinent they are. Your website placement within any spider driven search engine comes from many variables such as link popularity, density and frequency of keywords in page content, HTML code, site themeing along with more things that are too many to count here. You want your website positioned well among the major search engines and a SEO web site promotion can do this for you.
The two most influential SEO web site promotion factors you can use to help your website are Link Popularity and Page Content. Link Popularity: Google’s database currently has about 4 million pages making it the most popular spider-driven search engine on the Internet today. When Google spiders the Web, it finds sites by traveling through links and the more sites that link to you, the more important these search engines believe your content to be. So your focus should be on getting as many important sites that you can to link to your site, and the more hits your site get, the more sales you can make, if that is what your website is about. There are many ways to do this: exchange links with business partners and industry related sites, submit to online directories, or participate in Link Building . Page Content: The search engine spiders only spider through text and will use the content on your site to determine what your site is all about and this will help decide how popular your site will be ranked for specific keyword phrases when someone types them into a search engine. This is why keyword research is so important to obtaining top search engine placement. In order to get the top spot in search results, your going to need to know how many people are looking for your keyword phrases and also to see what kind of competition you are facing while trying to get a top spot in the search results. A SEO web site promotion may be the best thing that can happen to your website, so why wouldn’t you want it?