I have been on the Internet for a long time. At least I have been doing marketing a long time in relation to the Internet as a commercial entity.
Around the end of 1995 I speculated in domain names, learning about keywords and phrases and how they help the search engines find the content you are providing at your website.
I continued to learn about keywords and as search engine optimization became a necessity I was ready to use what I had learned about keywords and phrases, domain names, search engines and content.
There were quite a few people, say a couple of hundred who really knew how to use keywords to optimize websites.
However, then it was to help search engines do a better job of indexing all of the content on the web. Now it seems the roles are reversed and the search engines are in charge. At least many seem to think so.
Now there are also a lot of people, thousands, who claim to know all of the search engine secrets and some claim they can get you top listings if you just sign up with them, buy their Ebooks, buy their videos, or buy their software.
I always have a hard time with the math. If these guys can guarantee you a top 10 listing for your keywords, then 11 companies sign up for their service that are also targeting your keywords or phrases, then how do they get all 11 customers a top 10 listing?
There are a lot of things we have known about the importance of for years such as anchor text, titles for links, surrounding links with keywords in the body text to make the links more relative, alt tags, metatags, keyword count, and more.
But now almost every day I see a website or article promoting a “new search engine secret” and it has a name I have never heard of. Then when I investigate and read up on it I find that they have renamed anchor text something else, keyword-count something else, etc.
Just like Hollywood these days seem to only be remaking movies we have already seen and giving them new names, it seems there are a lot of people out there now renaming SEO methods that are as old as the Internet with new names and selling them as new secrets.
They sell you these “new secrets” on video, in an Ebook, in a Seminar, or produce software that “optimizes” your website for you.
Most of the SEO Gurus of today never actually optimized a website for themselves or anyone else with any good results. They simply advertised to other people that they know how to make them rich in 90 days with little or no work at all and can promise you top 10 search engine rank in all the major search engines.
There are some of us who actually do the work and will keep on doing so and remaining ethical about the business. Its just hard to sit by and see so many people bilked out of their money with promises that no one can keep.
I have clients send me stuff all the time.
“Hey look at this new SEO technique I got in my email!”
“Look at this website I found that can get us top listings in 30 days!”
I go and read up on it for my client and find the same old stuff repackaged once again. Things I am already doing for the client is now a video or an Ebook and they cannot understand why I would recommend not spending money on it.
If you are going into business on the web and you read this article, just learn one thing from it.
There are NO shortcuts to success. Get rich quick schemes are just schemes. There is no magic formula or secret to getting top listings in the major search engines.
If there is a secret, it is that it actually requires hard work to be successful on the web just like it takes hard work to become successful with any business on or offline.
Buying an Ebook or a video or some software is not going to make you rich or get you top listings in the search engines. Anyone who tells you that work is not required to make money on the web is lying to you.
Learn how to do this for yourself or hire a professional who does not promise you the sky, but also hire one that can prove the results they have gotten for clients and for their own websites.
Testimonials are worth absolutely nothing.
“Chris McElroy is amazing! He got me a top 10 listing for my website in less than thirty days! The videos are easy to follow and in just days I was an SEO expert. I recommend everyone buy his Ebooks too!” –John Doe, New York–
Now don’t you just want to run right out and buy my video? Too bad I don’t have one to sell.
Nope, no Ebooks either.
No Software to make you rich.
But I can do the search engine optimization and promotion for your website and prove the results with weekly increases in link popularity and search engine indexing.