With the changing landscape of SEO consulting and digital marketing, it is imperative for clients to have a clear idea of what is happening with their SEO.

SEO reporting and forecasting services provide a detailed report on how the client’s website has performed in terms of rankings and traffic.

Additionally, they forecast the future performance of the website based on past data.

SEO reporting and forecasting services are important to the SEO consulting industry. They are the backbone of SEO consulting.

It is not just about what has happened but more importantly, it is about what is going to happen. This is why it is important for all companies to invest in these services.

The SEO reporting and forecasting services provide a range of reports which are vital for the growth of any business. These reports include the organic traffic, keyword performance, organic traffic by country, and more.

It is important to note that these reports are not only vital for the growth of your business but they also help you to identify your weaknesses and strengths. Furthermore, these reports will help in understanding how well your website is ranking in search engines.

—

The SEO consulting and reporting services in Nigeria is a new and emerging service. The main objective of the SEO consulting and reporting services is to provide clients with a report that identifies the latest trends in search engine optimization (SEO) as well as forecast what to expect in future.

The SEO consulting and forecasting services in Nigeria are usually delivered to clients through email, phone, or video conference. The report can be on any topics that relate to the client’s business such as: best practices for optimizing their website, how they rank against their competitors, what keywords they rank for, how much search traffic they get monthly or yearly etc.

—

SEO consulting and SEO reporting services are important for all businesses. They allow them to track their SEO progress and see what they need to improve on.

SEO Consulting Services: These services help businesses with their SEO strategy, by providing advice and tips on how to optimize their website for search engines.

SEO Reporting Services: These services provide a detailed report of the website’s performance in terms of its ranking on Google, the keywords it ranks for, and any other related data that is needed.

Forecasting Services: These services offer a forecast of where your website will be ranking in the future based on your current performance and give you an overview of what you can do to improve your ranking.

The SEO consulting and reporting services in Nigeria are the best way to get a comprehensive overview of how your website is performing. The reports are generated for you by experts in the industry with years of experience in generating SEO reports.

The report will have all the necessary information that you need to know about your website’s performance, including what keywords are ranking, what keywords should be targeted, organic traffic and more.

If you want to know more about the services that we offer, contact us today!

WHAT IS SEO FORECASTING?

SEO forecasting is a method used to predict a website’s potential & CTR. It involves using data gathered in the past to determine trends.s have always predicted ROI based on historic seasonal product sales trends. SEO forecasting is an extension of that in the digital realm. 

Historical data is any information from the past that you use in business. A common example of this is the search volume and website traffic patterns for specific keywords during a given time period.

WHY IS SEO FORECASTING IMPORTANT?

Seasonality can have a big impact on sales & SEO performance, so it’s important to make your efforts data-driven.

For example, if your site traffic historically rises during the holiday shopping season (as most eCommerce stores’ does), you’ll know to allocate more resources toward the SEO content strategy during that time to capture and convert those website visitors.

Additionally, if you foresee a drop in traffic to your site during a certain period of time, you can adjust your expectations accordingly. For example, you might focus more on social media or PR instead of paid search engine ads.

You need to keep track of how the traffic changes on your site. If you know in advance when it’s going to go up or down, then you can plan your marketing strategy with smarter SEO campaigns.

HOW TO FORECAST YOUR SEO POTENTIAL

Remember, forecasting is all about looking at your past performance to predict your performance and available growth opportunities in the future. Here’s how:

Step 1: Gather historical data.

You need to start by understanding your site and business’s historical trends. Evaluate your site’s performance during high periods (like the holiday shopping season) for the last few years — and then identify your slowest periods, as well.

While there will be changes from year to year (more on that below), you should be able to gather a comprehensive “average” year from this data.

Step 2: Review historical data and seasonal performance, considering external factors.

Historical traffic numbers aren’t enough for an accurate forecast. When projecting future performance, make sure to factor in potential changes to platforms, search engines, user behaviors, and the general business landscape during the past and the future. 

COVID-19 is a great example. When the pandemic first hit in March 2020, many eCommerce businesses saw huge booms in online sales, due to the necessitated online shopping during initial lockdowns. But it would be foolish to look at that history and assume the same performance every March in the years to come.

When reviewing your historical data, always consider external factors like Google algorithm updates, shopping trends, and the news cycle.

Step 3: Use an in-house or automated SEO forecasting tool.

You don’t have to comb through pages of spreadsheets and years of data to accurately forecast your SEO performance. There are plenty of automated tools to help you out (we’ll walk you through a few of them below.) And, once you’ve got the hang of it, you could also utilize an in-house template for greater customizing and precise reporting.

Here at Inflow, we run a few different tools against each other to see how they compare before giving forecasts to clients. Our favorites are Ahrefs’ Traffic Site Forecast and Moz’s SEO forecasting template that uses Google Sheets. See a screenshot of the latter below.

Whether you’re using automated or manual tools, you should be experienced in digital eCommerce marketing and have a deep understanding of business analytics to accurately interpret the data and spot any outlying trends. If you’re not confident in your ability to do so, it may be best to hire an eCommerce SEO agency to manage it for you.

THE 6 BEST SEO FORECASTING TOOLS

There are plenty of basic and customizable SEO forecasting tools available to search engine optimization marketers. We recommend testing several to discover which work best for your business and your marketing needs.

Here are just a few that we’ve used and found to be user-friendly and well-designed for our clients’ needs:

1. Prophet by Facebook

Prophet is an open-source library that allows you to make forecasts for univariate time series datasets, developed by Facebook’s Core Data Science Team.

How It Works:

Prophet looks at yearly, weekly, and daily seasonality (as well as holiday effects) to predict future site traffic, using Python or R API.

Things You Need:

Python requires data to be loaded into Pandas DataFrames, so you’ll need both to use the Prophet tool. The tool can also be used in R API, instead of Python.

It’s Right for You If:

• You are familiar with programming and development languages.
• You’re especially interested in modeling spikes in your holiday/special event traffic.

It’s Not Right for You If:

• You prefer visually rich data representations.
• You prefer a simpler, plug-and-play, automatic platform.
• You want to forecast several data points at one time.

Pricing:

Currently, Prophet is free to use as part of Facebook’s Open Source community.

2. Google Data Studio 

Google Data Studio is an online data visualization software that can help you generate informative and engaging reports (including forecasts) out of raw data. 

How It Works:

Data Studio connects to various data sources such as Semrush, Google Analytics, Google Ads, and Google Search Console (among others) to pull data from. Using that data, you can create interactive dashboards with charts that you can customize and share.

Check out this comprehensive step-by-step guide from Search Engine Journal to see how it works.

Things You Need:

You’ll need a suite of Google marketing and SEO data collection tools, as well as experience working in MS Excel. 

It’s Right for You If:

• You’re experienced in data handling within business analysis.
• You have little to no programming knowledge.
• You’re not familiar with technical search engine optimization.
• You prefer visually rich data representations.

It’s Not Right for You If:

• You’re looking for advanced data modeling.
• You need high-level filtering capabilities.
• You want to freely join and manipulate data.

Pricing:

Currently, Google Data Studio is free to use as part of Google’s Cloud Platform offering. 

Get Google Data Studio here. 

3. SEO Forecasting with seoClarity

seoClarity is an enterprise SEO platform with a variety of optimization and content marketing services. It also offers a proprietary forecasting tool with a custom interface and a customizable traffic potential template that prioritizes ROI-centric reporting. 

How It Works:

seoClarity uses predictive traffic modeling that gathers vital traffic, click-through rate, conversion rate, and other data forms to create an accurate potential traffic picture and to highlight improvement opportunities. 

Things You Need:

This is an AI-powered forecasting system that doesn’t require data management expertise. However, you will need your keyword map and tagged keywords to get started. 

It’s Right for You If:

• You need an all-in-one forecasting solution.
• Your site has a large number of URLs.
• You’re looking for additional features from a rapidly scalable platform.

It’s Not Right for You If:

• You prefer a simpler platform with easier user onboarding.
• You’re working with limited business scope. 
• You’re not looking to scale very quickly.