Finding the most suitable keywords is one of the major factors in SEO (Search Engine Optimization) that can boost the website ratings, determined by a search engine, of your webpage. The keywords of your website should have a close relation with the content so that it can help the search engine understand what your website is all about. Optimizing the keywords in your website is the best way to attain a good traffic, which is also the key for ranking well in Google as well as in other major search engines. Also study the keywords used by other competitors’ websites.

The popularity of your keyword that is, does the users search for your keyword, and the competitiveness are two major factors to be kept in mind while choosing keywords for website. In competitiveness you may have to focus on the research of – is there other websites using your keywords and how many specific and unique keywords do you webpage holds.

There are many specialized tools in SEO that helps in determining the competitiveness and popularity of your keywords. Word tracker tools are available online that helps to track the keywords which are often used by the Internet users. These tools will give you a log report mentioning the priority of each word for searchers. These reports with keywords of log statistics programs display the most frequently typed keywords by the users. The use of such keywords will help them find your website and promote your website for a better ranking. Looking for such keywords using these log statistics program or server logs will give you a clear idea about keywords which in turn help in bringing your website among the top list of websites.

The latest SEO technique, white hat SEO top-left-down method, will help in optimizing the keyword using the most appropriate keywords for your website. The top left down keyword optimization strategy has just two steps for a successful keyword optimization. The first step in this is the keyword selection, which need to be selected by keeping a clear idea about what is your website explains and then research for the priority words used by the customers for searching. Then prepare a list of keywords based on the above studies.

The second step is keyword optimization, where the selected keywords have to be sorted according to priority starting from top left to downwards. The top left keyword in the series will be given more weight by Google and other search engines. Thus sorting the keywords in the descending order of their priority is a good practice in SEO. Moreover, these selected keywords have to be applied to the appropriate pages such as title tag, header tag, and meta tags. The method of stuffing HTML tags with keywords which has no match with the actual content of the website can mislead both the search engines as well as the users. You are also permitted to use the keywords repeatedly, but make sure to avoid spam.

Some of the relevant factors about these keyword used by the search engines are the keyword density, the place where it appears in the body text and tags, and the mode of arrangement of these keywords according to the relation to one another.

Copyright (c) 2006 Andreas Obermueller