When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent. Each component may serve its own unique function, but is enhanced through the blending (mashing) of the various marketing strategies available. The combination of various strategies adds to the idea of a big picture point of view.
Let’s run through a few strategies to see how marketing elements can work together to create something bigger than you would have thought possible.
Social Media – this generally non-intrusive marketing tool can provide the possibility of blogging, video streaming and podcasting all in one convenient and highly viewed location. This off site page can also be used as a powerful backlink that can direct potential customers from your social media page to your primary website in one easy click.
Forums – this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base. Customers enjoy a variety of third party viewpoints for consideration.
RSS Feeds – Real Simple Syndication can be a positive in alerting those most interested in new posts in blogs as well as any updated content on your primary site to any new audio or print material. RSS has to syndicate something so it makes sense to use this feature in traffic building strategies by syndicating your own unique content for general consumption.
Autoresponders – this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest – and it does so hands free and instantaneously. It is most often put into action once a customer completes a transaction.
Email Marketing – when using this tool you are attempting to improve traffic to your site and convert visitors to buyers. Email marketing is best developed in conjunction with a solid website filled with useful consumer-centric information. If you provide solid email marketing, but have not developed a comprehensive site you essentially defeat the purpose of this form of marketing, so make your website stellar.
Ezines – you can use email marketing or RSS to alert consumers to new ezine editions. Ezines can feature PPC advertising for residual income and the ezine can be used to point customers to specials, discounts or freebies – and your primary sales site.
Traffic Building – virtually every aspect of the features listed in this article are designed to improve traffic to your site in an environment of trust. Social media and the use of blogs, video streaming, podcasts ezines, email marketing, forums, and RSS feeds all contribute to traffic building.
You can mix and match marketing ideas, but the more you can add to the mix the more opportunity you will find in the midst of improving SEO and affiliated marketing strategies.