SEO is an essential part of content marketing. This practice is often seen as a black and white process, but it’s not. In order to improve SEO, you need to know what your audience wants and how they want it.

The best SEO practices for high quality content are:

– Optimize the title, meta description, and image tags

– Use descriptive text for your page titles

– Use longtail keywords in your titles and descriptions

– Create unique content that’s relevant to the audience

– Avoid keyword stuffing