There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO.
For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’ optimizations and adapt your strategy accordingly.
Always consider your website as an investment – you’ve put time, money and effort into it. Your investment needs to be protected, and the way to do that is SEO maintenance. This makes sure that your website is ranked high enough to bring you the traffic you need, and keeps the sales coming.
We’ve compiled a list of tips to help you with your SEO maintenance. To keep good rankings, you need to pay attention to how your site is doing. A few things to remember are:
1. Check on your pages regularly and make sure they’re still listed. Your listings are the most important part of your SEO work. Whether the page is listed or not is vastly more important than what key words you have etc. After all, if you aren’t listed at all what good is it to optimize?
2. Monitor the listings every week or two to make sure your pages are displaying correctly and that there are no problems with your site. While your at it see whether you’ve risen, dropped, or remained constant as far as listings go. Odds are that you will not remain constant, if you do remain constant you should consider this a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.
3. Watch for trouble, and fix it quickly. Don’t think it will correct itself – it won’t. Any missing pages should be checked out thoroughly. Chances are that the system has run into a problem, but if you don’t check it out you may very easily be wrong. Always correct any of your mistakes as your mistakes can be very costly if they are not dealt with in a timely fashion.
4. Resubmit your site if you make major changes, but not for anything smaller. The most important time to resubmit your site is if you have recently changed your titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.
5. Create monthly ranking reports on your site, to see if any changes need to be made.
6. Keep building your link popularity.
7. Keep submitting your site to the big directories, as spiders use these as a starting point.
8. Watch your competitors and the methods they use. If they start trying to cheat, report them straightaway – it gets them out of your way.
9. Set goals for yourself. Write out an SEO maintenance plan, and if things change then make sure to set new goals and stick with them.
10. Stay up to date on the latest SEO information.
11. Check your site’s performance – if you’re not monitoring your traffic, find a tool to do it now.
12. Maintain a solid plan for dealing with your site’s growth. Don’t panic if you see a blip.
As with any buisness or marketing campaign it requires work, SEO is no different. So sit down and make a plan…. and start to make your SEO campaigns work and work consistantly.