Linking is one of the prime areas of any SEO campaign and is considered a key concept that can drive targeted traffic to your website if done the right way. The good news is that Linking is effective and the bad news is that there are many aspects of linking that have undergone severe changes over the years.
One of the good aspects is that one single linking tip can put you way ahead of your competition especially where most webmasters think that all you need is a reciprocal link directory for gaining link popularity in some of the top search engines like Google or Yahoo. If you have already gone through the Google page rank update then you are aware of the fact that directories with hundreds of links are not happening any more. It is being treated as a negative tactic.
There was a time when content was supreme and then it shifted to design and other elements and it has come full circle back to content. Hence more and more people have started to focus their efforts in content. Let us look at a different perspective, maybe an example.
Hypothetically, you have a website with 500 pages of resourceful content. If you want to publish articles on multiple categories then the page number can go higher up. Now on the other hand if you have a website with 30 pages, you can expect it to grow to 500 if you keep publishing articles. Now each of the articles as well as the resource pages is live links to your web site. There are two ways by which you can get links to your website in a given situation and they are:
You can get a link for your home page as a part of an exchange for a link to one of relevant article pages on the site with whom you are doing the exchange.
The second option is deep linking. In deep linking, you will get a link straight to the particular page on your web site, which you are going to link them to. The question is how will it benefit you?
So let us look at the various benefits of deep linking:
1. This will make webmasters excited regarding linking with you/your site simply because you will be putting them on your web site and not on any low rank, shady website where people might not visit.
2. This will give a signal to other webmasters that you have studied their website carefully and completely and hence know where their link will fit on your website. It is any day better than a simple swapping of web site links. There is a more meaningful result associated with deep linking.
3. You will start to build link popularity directly on to the pages that are within your web site.
4. You will have the leverage and hence you will be in a position to ask for better links from different web sites. This means that there will be no dumping of links. You will also have the advantage of asking for links of importance from various webmasters.
5. Your links page will grow in value because it will not be crammed with links, it will now have only useful or relevant links.
6. These links will help to direct meaningful or targeted traffic to your website, which in the long-run will generate revenue and provide opportunity for many more traffic spikes.
These benefits are enough to keep your website ahead of competition and will not impact your Google page rank severely even when the next page rank upgrade is released.